As a client of One K Creative, Attention Homes asked us to update existing collateral to reflect the new brand and create some new merchandise options such as t-shirts, hats, water bottles, and stickers.

Using the new TGTHR brand guidelines I designed: business cards, letterheads, envelopes, pens, and the various merchandise options they requested. Overall, this was an incredible departure from their previous identity and not the type of brand I was used to working on with all of the various spray paint-esque textures and hand drawn elements. The new identity is energetic, empowering, and if not implemented correctly, visually overwhelming. The challenge I faced during this project was constantly walking the line between energetic and overwhelming. I utilized white space to allow the more playful elements room to breathe and kept the color combinations of the various strokes and spray paint marks fairly tight.